In April 2019, Her Excellency Hala Badri was appointed as the Director General of Dubai Culture and Arts Authority [Dubai Culture] by a royal decree from His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, following more than 20 years upon an impressive path across dynamic business sectors critical to the UAE’s economic development: telecommunications, oil and gas, media and real estate. Since taking over that vital role, Her Excellency has paved the way for a cultural revolution across the city, which, most recently, has taken hold in the announcement of Al Quoz Creative Zone - a new hub for creative businesses, including those involved in the visual arts, cinema, music and cultural heritage.