What does it take to go viral? What’s the secret formula that makes one clip about a child biting another child’s finger worth £500,000 whilst the cute, funny home videos on my iPhone only have sentimental value to me? So much about going viral, or skyrocketing prices pegged to your NFT is about being first, new, fresh and surprising. But equally, it can feel like a murky world out there when it comes to the deep, dark mysteries of internet algorithms that bounce one meme to the top of the forwarding pile and leave others lingering to fall into oblivion.

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