It was a play on words that sat atop another play on words. When Sarah Meyohas envisioned Bitchcoin (2014) and launched the project in January 2015 as a physically-backed asset on a fork of Bitcoin, she was fusing art and tech with a clever metaphor. Bitchcoin was a spin off from Bitcoin, itself a name that references the financial worlds of gold, mining and speculation but Meyohas added another layer — gender.
Read MoreWhat does it take to go viral? What’s the secret formula that makes one clip about a child biting another child’s finger worth £500,000 whilst the cute, funny home videos on my iPhone only have sentimental value to me? So much about going viral, or skyrocketing prices pegged to your NFT is about being first, new, fresh and surprising. But equally, it can feel like a murky world out there when it comes to the deep, dark mysteries of internet algorithms that bounce one meme to the top of the forwarding pile and leave others lingering to fall into oblivion.
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